Calibration
Ideal participants:
Start-ups preparing for launch and everyone else who’s tired of chaos.
Watch the course. Use the template. And build a Strategic Plan. Welcome to being back in control.
What is Calibration?
Startups
Put the paint swatches down for a sec. Avoid giant blunders – build your Strategic Plan before you launch.
Everyone Else
Put a bullet in the chaos; re-group and get control again through a GOOD (short) Strategic Plan.
Tiered Pricing
| Licenses | Cost/License | Total Cost | Total Savings |
|---|---|---|---|
| 1 | $469 | $469 | — |
| 2 | $399 | $798 | $140 |
| 3 | $375 | $1,125 | $282 |
| 4 | $352 | $1,408 | $468 |
| 5 | $328 | $1,640 | $705 |
| 6+ | $305 | $1,830+ | $984+ |
Watch for free: “Org Chart:“
Calibration includes a downloadable template along with these assets:
Set your Vision and Mission - short form
Learn the difference between the two, the importance, create your own, and actually use them.
Org Chart (Free above)
Surprisingly, most small businesses don’t have one. If they do, most are incomplete and of little value. We use the org chart to ask some very simple questions and avoid some very common problems.
Create your Customer Experience
Here we think about a person’s experience as they engage with your company. We begin with your marketing invite and end with your customer service follow-up. We could take hours to unpack this – but we’ll shoot for 20 minutes.
Create proper Redundancy
Let’s talk about bottlenecks. And places you may be vulnerable. We’ll discuss the role redundancy could play as you strategically cover your bases.
Hire and retain quality employees
Here we talk about ways to set expectations and build culture. Most businesses miss the opportunities found within this one. Nailing this one pays giant dividends.
Implement a Communication strategy
What is your company’s internal communication strategy? How do you disseminate information? How do you know if it’s been received? Do you use chat platforms? Text? E-mail? Meetings? Do you have the virtual worker thing figured out? We discuss these things and more.
Categorize your Core Values
Learn the importance of core values. As a leader, you need your own. And your company needs its own. These become immovable objects and part of your company DNA.
Set goals, measure progress
We’ll look at common fail points within the goal setting/measuring realm. And we’ll revolve our time around a simple question: are you winning?
Live by a Meeting Sequence
This needs to be part of your company’s DNA. Here we build a skeleton structure for what this could look like. Once it’s set, you’ve got to do it. Setting it up then NOT doing it is worse than not setting one up.
Create an Employee Handbook (I'll give you mine)
Marc uses one of his handbooks as an example – you are given a copy of it to use for inspiration. We’ll discuss its major elements and how to use it. Does a handbook have any legal merit? Let’s find out.
Marketing
Not a masterclass “how to,” but we talk about an effective approach to marketing and we draw a grid to help organize your thoughts.
Lead through Accounting - the right reports
This is a very basic discussion about accounting best practices. And, we discuss a couple reports you may want to run. Learn to use your books as a leadership tool.
Bottom-liners will love the lack of fluff in this course. Thorough, yes. Fluffy, no.
My word for this course…concise. And we make things simple. If you can’t get these thoughts on a napkin, they are too complex.
This course is a series of “napkins” – elements of strategic planning each explained in simple terms so you can build your plan.
This course cannot be both brief and exhaustive. Each segment gets you started and to a point you can “take it from there.” And you will be equipped to make your own Strategic Plan.
This is not a business plan course. We build business plans for other people…banks, bosses, or professors. You don’t use yours. No one does.
A core value of this course is no BS – we focus on making something usable.
This course is not brief…it’s concise. But not at the expense of being complete. Each module is thorough and will get you rolling toward your own Strategic Plan. I think you’ll love it.
It’s really quite simple – in Calibrate, you’re building a Strategic Plan.
Let’s get organized.