Calibration

Set your Vision and Mission
Learn the difference between the two, the importance, create your own, and actually use them.

Mission and Vision

19:28

Org Chart
Surprisingly, most small businesses don’t have one. If they do, most are incomplete and of little value. We use the org chart to ask some very simple questions and avoid some very common problems.

Create Your Customer Experience
Here we think about a person’s experience as they engage with your company. We begin with your marketing invite and end with your customer service follow-up. We could take hours to unpack this – but we’ll shoot for 20 minutes.

Create Proper Redundancy
Let’s talk about bottlenecks. And places you may be vulnerable. We’ll discuss the role redundancy could play as you strategically cover your bases.

Hire and Retain Quality Employees
Here we talk about ways to set expectations and build culture. Most businesses miss the opportunities found within this one. Nailing this one pays giant dividends.

Implement a Communication Strategy
What is your company’s internal communication strategy? How do you disseminate information? How do you know if it’s been received? Do you use chat platforms? Text? E-mail? Meetings? Do you have the virtual worker thing figured out? We discuss these things and more.

Categorize Your Core Values
Learn the importance of core values. As a leader, you need your own. And your company needs its own. These become immovable objects and part of your company DNA.

Set Goals, Measure Progress
We’ll look at common fail points within the goal setting/measuring realm. And we’ll revolve our time around a simple question: are you winning?

Live by a Meeting Sequence
This needs to be part of your company’s DNA. Here we build a skeleton structure for what this could look like. Once it’s set, you’ve got to do it. Setting it up then NOT doing it is worse than not setting one up.

Create an Employee Handbook
Marc uses one of his handbooks as an example – you are given a copy of it to use for inspiration. We’ll discuss its major elements and how to use it. Does a handbook have any legal merit? Let’s find out.

Marketing
Not a masterclass “how to,” but we talk about an effective approach to marketing and we draw a grid to help organize your thoughts.

Lead through Accounting
This is a very basic discussion about accounting best practices. And, we discuss a couple reports you may want to run. Learn to use your books as a leadership tool.

Course Content

Set your Vision and Mission
Learn the difference between the two, the importance, create your own, and actually use them.

Mission and Vision

Org Chart
Surprisingly, most small businesses don’t have one. If they do, most are incomplete and of little value. We use the org chart to ask some very simple questions and avoid some very common problems.

Org Chart

Create Your Customer Experience
Here we think about a person’s experience as they engage with your company. We begin with your marketing invite and end with your customer service follow-up. We could take hours to unpack this – but we’ll shoot for 20 minutes.

Create Your Customer Experience

Create Proper Redundancy
Let’s talk about bottlenecks. And places you may be vulnerable. We’ll discuss the role redundancy could play as you strategically cover your bases.

Create Proper Redundancy

Hire and Retain Quality Employees
Here we talk about ways to set expectations and build culture. Most businesses miss the opportunities found within this one. Nailing this one pays giant dividends.

Hire and Retain Quality Employees

Implement a Communication Strategy

Categorize Your Core Values
Learn the importance of core values. As a leader, you need your own. And your company needs its own. These become immovable objects and part of your company DNA.

Categorize Your Core Values

Set Goals, Measure Progress
We’ll look at common fail points within the goal setting/measuring realm. And we’ll revolve our time around a simple question: are you winning?

Set Goals, Measure Progress

Live by a Meeting Sequence
This needs to be part of your company’s DNA. Here we build a skeleton structure for what this could look like. Once it’s set, you’ve got to do it. Setting it up then NOT doing it is worse than not setting one up.

Live by a Meeting Sequence

Create an Employee Handbook
Marc uses one of his handbooks as an example – you are given a copy of it to use for inspiration. We’ll discuss its major elements and how to use it. Does a handbook have any legal merit? Let’s find out.

Create an Employee Handbook (I’ll give you mine)

Marketing
Not a masterclass “how to,” but we talk about an effective approach to marketing and we draw a grid to help organize your thoughts.

Marketing

Lead through Accounting
This is a very basic discussion about accounting best practices. And, we discuss a couple reports you may want to run. Learn to use your books as a leadership tool.

Lead through Accounting – the right reports

Course Content

Set your Vision and Mission Learn the difference between the two, the importance, create your own, and actually use them.

Mission and Vision

Org Chart Surprisingly, most small businesses don’t have one. If they do, most are incomplete and of little value. We use the org chart to ask some very simple questions and avoid some very common problems.

Org Chart

Create Your Customer Experience Here we think about a person’s experience as they engage with your company. We begin with your marketing invite and end with your customer service follow-up. We could take hours to unpack this – but we’ll shoot for 20 minutes.

Create Your Customer Experience

Create Proper Redundancy Let’s talk about bottlenecks. And places you may be vulnerable. We’ll discuss the role redundancy could play as you strategically cover your bases.

Create Proper Redundancy

Hire and Retain Quality Employees Here we talk about ways to set expectations and build culture. Most businesses miss the opportunities found within this one. Nailing this one pays giant dividends.

Hire and Retain Quality Employees

Implement a Communication Strategy

Categorize Your Core Values Learn the importance of core values. As a leader, you need your own. And your company needs its own. These become immovable objects and part of your company DNA.

Categorize Your Core Values

Set Goals, Measure Progress We’ll look at common fail points within the goal setting/measuring realm. And we’ll revolve our time around a simple question: are you winning?

Set Goals, Measure Progress

Live by a Meeting Sequence This needs to be part of your company’s DNA. Here we build a skeleton structure for what this could look like. Once it’s set, you’ve got to do it. Setting it up then NOT doing it is worse than not setting one up.

Live by a Meeting Sequence

Create an Employee Handbook Marc uses one of his handbooks as an example – you are given a copy of it to use for inspiration. We’ll discuss its major elements and how to use it. Does a handbook have any legal merit? Let’s find out.

Create an Employee Handbook (I’ll give you mine)

Marketing Not a masterclass “how to,” but we talk about an effective approach to marketing and we draw a grid to help organize your thoughts.

Marketing

Lead through Accounting This is a very basic discussion about accounting best practices. And, we discuss a couple reports you may want to run. Learn to use your books as a leadership tool.

Lead through Accounting – the right reports

Student Ratings & Reviews

Set your Vision and Mission
Learn the difference between the two, the importance, create your own, and actually use them.

Org Chart
Surprisingly, most small businesses don’t have one. If they do, most are incomplete and of little value. We use the org chart to ask some very simple questions and avoid some very common problems.

Create Your Customer Experience
Here we think about a person’s experience as they engage with your company. We begin with your marketing invite and end with your customer service follow-up. We could take hours to unpack this – but we’ll shoot for 20 minutes.

Create Proper Redundancy
Let’s talk about bottlenecks. And places you may be vulnerable. We’ll discuss the role redundancy could play as you strategically cover your bases.

Hire and Retain Quality Employees
Here we talk about ways to set expectations and build culture. Most businesses miss the opportunities found within this one. Nailing this one pays giant dividends.

Categorize Your Core Values
Learn the importance of core values. As a leader, you need your own. And your company needs its own. These become immovable objects and part of your company DNA.

Set Goals, Measure Progress
We’ll look at common fail points within the goal setting/measuring realm. And we’ll revolve our time around a simple question: are you winning?

Live by a Meeting Sequence
This needs to be part of your company’s DNA. Here we build a skeleton structure for what this could look like. Once it’s set, you’ve got to do it. Setting it up then NOT doing it is worse than not setting one up.

Create an Employee Handbook
Marc uses one of his handbooks as an example – you are given a copy of it to use for inspiration. We’ll discuss its major elements and how to use it. Does a handbook have any legal merit? Let’s find out.

Marketing
Not a masterclass “how to,” but we talk about an effective approach to marketing and we draw a grid to help organize your thoughts.

Lead through Accounting
This is a very basic discussion about accounting best practices. And, we discuss a couple reports you may want to run. Learn to use your books as a leadership tool.